Privacy Policy

Dr. Christopher Long Inc. DBA Hollyburn Centre Periodontics & Implants · Effective Date: January 1, 2026

1. Information We Collect

We collect the following types of information:

Personal Information:

• Name, email address, phone number, physical address
• Payment information when you make a purchase or request a quote
• Opt-in records and timestamps for all communication channels (SMS, email, etc.)

Non-Personal Information:

• IP address, browser type, device information
• Website usage patterns and analytics
• Cookies and similar technologies

Customer Communication:

• Records of inquiries and service requests
• Appointment details and preferences
• Service history and feedback

2. How We Use Your Information

We use collected data for:

• Providing and improving our services
• Processing transactions and payments
• Communicating with you about your inquiries, appointments, and promotions
• Enhancing website functionality and user experience
• Ensuring security and fraud prevention
• Maintaining records of your communication preferences and consent

3. SMS Messaging & Compliance

Text Message Program Terms & Conditions: By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-In & Consent:

• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions: You can cancel SMS notifications at any time by replying "STOP". You will receive a final confirmation message, and no further messages will be sent unless you re-opt in. All opt-out requests are processed immediately.

Message Frequency & Content: Message frequency varies based on your interactions with our business. Messages will be directly related to the services you have requested. We do not send promotional content without specific consent.

Help & Support: Reply "HELP" for assistance or contact us at [email protected]. Customer support is available during regular business hours.

Carrier Information: Standard message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.

SMS Data Protection Statement: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Information Sharing & Disclosure

We do not sell, rent, or trade personal information. We may share information with:

• Service Providers: Third-party vendors who assist in our operations (e.g., payment processing, appointment scheduling). All service providers are contractually obligated to maintain confidentiality and security.
• Legal Compliance: If required by law, legal process, or to protect our rights.
• Business Transfers: In case of mergers, acquisitions, or sale of assets. In such cases, your data remains protected under the terms of this policy.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

5. Data Security

We implement and maintain reasonable security measures to protect your personal information, including encryption of sensitive data in transit and at rest, secure access controls and authentication mechanisms, regular security assessments and updates, employee training on data protection, and breach notification protocols in accordance with applicable laws.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to analyze site traffic and user behavior, remember your preferences, improve website functionality, and measure the effectiveness of our services. You may control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.

7. Your Rights & Choices

You have the right to access, update, or delete your personal information; opt-out of marketing emails by clicking "unsubscribe"; opt-out of SMS messages by replying "STOP"; request information on how we process your data; and withdraw consent at any time for future communications.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This privacy policy applies only to information collected by Dr. Christopher Long Inc. DBA Hollyburn Centre Periodontics & Implants.

9. Changes to This Privacy Policy

We may update this policy periodically. The latest version will always be available on our website with the effective date. For significant changes, we will notify you by email or through a notice on our website.

10. Contact Us

By using our website and services, you consent to this Privacy Policy.